Green Bay Packers

Green Bay, WI · NFC North · Founded 1919

Last updated: Sep 20260 transactions on fileProfile status: partial

Valuation snapshotSource: Sportico NFL Valuations, Aug 2026

Latest estimated value

$8.59B

Estimated annual revenue

$632M (Sportico 2026, 2025 season)

Implied revenue multiple

13.6x (calc.)

YoY change

+33% (1-yr)

Most recent transaction

—

Implied valuation, last tx

—

Ownership

Controlling ownerPublicly owned (Green Bay Packers, Inc. — ~537,000 shareholders)

Ownership stake—

Owner since1923

Acquisition price—

Transaction history

0 on file

Date	Type	Buyer	Seller	Stake	Price	Implied Val	Mult.	Conf.

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Comparable franchises

Dallas Cowboys

$15.5B · 12.9x (calc.)

Los Angeles Rams

$12.7B · 15.9x (calc.)

New York Giants

$12.0B · 16.5x (calc.)

New England Patriots

$10.4B · 13.9x (calc.)

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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Green Bay Packers, the NFL, or any party referenced. See full methodology and disclaimer.