Denver Broncos

Denver, CO · AFC West · Founded 1960

Last updated: Sep 20261 transactions on fileProfile status: partial

Valuation snapshotSource: Sportico NFL Valuations, Aug 2026

Latest estimated value

$9.18B

Estimated annual revenue

$600M (Sportico 2026, 2025 season)

Implied revenue multiple

15.3x (calc.)

YoY change

+40% (1-yr)

Most recent transaction

Control Sale

Implied valuation, last tx

$4.65B — then-U.S. record

Ownership

Controlling ownerWalton-Penner group (Rob Walton, Greg Penner)

Ownership stake—

Owner since2022

Acquisition price$4.65B

Notable investors

· Mellody Hobson
· Condoleezza Rice
· Lewis Hamilton

Transaction history

1 on file

Date	Type	Buyer	Seller	Stake	Price	Implied Val	Mult.	Conf.
2022-08-09	Control Sale	Walton-Penner group	Pat Bowlen Trust	100%	$4.65B	$4.65B — then-U.S. record	—	High

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Comparable franchises

Dallas Cowboys

$15.5B · 12.9x (calc.)

Los Angeles Rams

$12.7B · 15.9x (calc.)

New York Giants

$12.0B · 16.5x (calc.)

New England Patriots

$10.4B · 13.9x (calc.)

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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Denver Broncos, the NFL, or any party referenced. See full methodology and disclaimer.