Valuation snapshotSource: Sportico NFL Valuations, Aug 2026
Latest estimated value
$8.13B
Estimated annual revenue
$558M (Sportico 2026, 2025 season)
Implied revenue multiple
14.6x (calc.)
YoY change
+39% (1-yr)
Most recent transaction
Minority Stake
Implied valuation, last tx
~$5.1–5.8B (reported range; never officially disclosed)
Ownership
Controlling ownerPegula Sports & Entertainment (Terry & Kim Pegula)
Ownership stake~79% after 2024 LP round
Owner since2014
Acquisition price$1.4B
Notable investors
- · Arctos Partners (10%, 2024)
- · Individual LPs incl. Rob Palumbo, Vince Carter, Tracy McGrady (10.6%, 2024)
Ownership history
- 1960Founded
Original AFL ownership group led by Ralph Wilson
- 2014Sale
Pegula family acquires for $1.4B from the estate of Ralph Wilson
- 2024Minority LP round
20.6% sold: 10% to Arctos plus 10.6% to nine individuals — among the first NFL PE deals
Transaction history
2 on file| Date | Type | Buyer | Seller | Stake | Price | Implied Val | Mult. | Conf. |
|---|---|---|---|---|---|---|---|---|
| 2024-12-11 | Minority Stake | Arctos Partners (10%) + nine individual LPs (10.6%) | Terry & Kim Pegula | 20.6% (aggregate) | Not disclosed | ~$5.1–5.8B (reported range; never officially disclosed) | — | High |
| 2014-10-08 | Control Sale | Pegula Sports & Entertainment | Estate of Ralph C. Wilson Jr. | 100% | $1.4B | $1.4B | — | High |
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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Buffalo Bills, the NFL, or any party referenced. See full methodology and disclaimer.