Valuation snapshotSource: Sportico, NFL Valuations 2025
Latest estimated value
$5.5B
Estimated annual revenue
$640M
Implied revenue multiple
8.6x
YoY change
+12%
Most recent transaction
Minority Stake
Implied valuation, last tx
$5.5B
Ownership
Controlling ownerPegula Sports & Entertainment
Ownership stake~90%
Owner since2014
Acquisition price$1.4B
Notable investors
- · Arctos Sports Partners (~10%, approved 2024)
Ownership history
- 1960Founded
Original AFL ownership group led by Ralph Wilson
- 2014Sale
Pegula family acquires for $1.4B from the estate of Ralph Wilson
- 2024Minority stake approved
~10% stake to Arctos Sports Partners under new NFL PE rules
Transaction history
2 on file| Date | Type | Buyer | Seller | Stake | Price | Implied Val | Mult. | Conf. |
|---|---|---|---|---|---|---|---|---|
| 2024-08-27 | Minority Stake | Arctos Sports Partners | Pegula Sports & Entertainment | ~10% | $550M (est.) | $5.5B | 8.6x | Medium |
| 2014-10-08 | Control Sale | Pegula Sports & Entertainment | Estate of Ralph C. Wilson Jr. | 100% | $1.4B | $1.4B | 5.6x | High |
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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Buffalo Bills, the NFL, or any party referenced. See full methodology and disclaimer.