Valuation snapshotSource: Sportico NFL Valuations, Aug 2026
Latest estimated value
$9.78B
Estimated annual revenue
$668M (Sportico 2026, 2025 season)
Implied revenue multiple
14.6x (calc.)
YoY change
+39% (1-yr)
Most recent transaction
Minority Stake
Implied valuation, last tx
$10.6B enterprise value
Ownership
Controlling ownerArthur Blank (~73%)
Ownership stake—
Owner since2002
Acquisition price$545M
Transaction history
2 on file| Date | Type | Buyer | Seller | Stake | Price | Implied Val | Mult. | Conf. |
|---|---|---|---|---|---|---|---|---|
| 2026-08-20 | Minority Stake | Arctos Partners | Arthur Blank | 10% (7.5% tranche + 2.5% due within 18 months) | ~$1.06B blended | $10.6B enterprise value | — | Medium |
| 2002-02-02 | Control Sale | Arthur Blank | Taylor Smith | 100% | $545M | $545M | — | High |
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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Atlanta Falcons, the NFL, or any party referenced. See full methodology and disclaimer.