Valuation snapshotSource: Forbes NBA Valuations, Oct 2025
Latest estimated value
$3.8B
Estimated annual revenue
$328M (Forbes 2025, 2024-25 season)
Implied revenue multiple
11.6x (calc.)
YoY change
+15% (1-yr)
Most recent transaction
Control Sale
Implied valuation, last tx
$3.0B
Ownership
Controlling ownerGabe Plotkin & Rick Schnall
Ownership stake—
Owner since2023
Acquisition price~$3.0B valuation
Notable investors
- · Michael Jordan (minority, retained)
Transaction history
1 on file| Date | Type | Buyer | Seller | Stake | Price | Implied Val | Mult. | Conf. |
|---|---|---|---|---|---|---|---|---|
| 2023-08-03 | Control Sale | Gabe Plotkin & Rick Schnall group (incl. J. Cole, Eric Church) | Michael Jordan (retained minority) | Majority | ~$3.0B valuation basis | $3.0B | — | High |
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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Charlotte Hornets, the NBA, or any party referenced. See full methodology and disclaimer.