Valuation snapshotSource: Sportico MLS Valuations, Feb 2026
Latest estimated value
$450M
Estimated annual revenue
$50M (Sportico 2026, 2025 season)
Implied revenue multiple
9.0x (calc.)
YoY change
-4% (1-yr)
Most recent transaction
Control Sale
Implied valuation, last tx
—
Ownership
Controlling ownerKerfoot / Luczo / Mallett / Nash group (sale process open since Dec 2024; Goldman Sachs advising)
Ownership stake—
Owner since2002
Acquisition price—
Transaction history
1 on file| Date | Type | Buyer | Seller | Stake | Price | Implied Val | Mult. | Conf. |
|---|---|---|---|---|---|---|---|---|
| 2026-05-01 | Control Sale | Grant Gustavson-led group (formal bid; proposes Las Vegas relocation) | Whitecaps ownership group | Control | Undisclosed (earlier reported ask ~$500M) | — | — | Rumor |
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Valuations and revenue estimates on this page are sourced from publicly available reporting and are presented for informational purposes only. SportsCapIQ is not affiliated with the Vancouver Whitecaps FC, the MLS, or any party referenced. See full methodology and disclaimer.