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The Lakers at 19x: How the Marquee Premium Got Re-Rated

TWG Global's $10B agreement reframes top-tier NBA pricing — but the multiple is doing more analytical work than most coverage suggests.

By Raj KeswaniMay 26, 202611 min read

Article in production

This teardown is in research and will publish in the coming weeks. The piece will cover:

A 19x revenue multiple looks like an outlier next to recent NBA comps. Look closer, and the Lakers transaction is anchoring a new pricing tier the league has been quietly building toward since 2022.

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Raj Keswani

Author of SportsCapIQ. Student at Vanderbilt University studying Human and Organizational Development with minors in Business and Data Science. SportsCapIQ is independent research and is not affiliated with any team, league, or investment firm.

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